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PR Photos in the East Midlands - It's in the bag

The brief was to show the benefits of Potliners plastic bags to the catering industry.  The challenge was to make it so much more than a standard product photo.  Switching the emphasis of the shoot, from a product to its usage, achieved some interesting PR photos.  After illustrating it in a funky environment, QuickBite catering magazine liked the photograph so much they used it on the front cover.